Aura Skin Care - Beauty with Purpose
Aura Skin Care is a social-impact venture built on a simple belief: self-care and hygiene education should be accessible to every woman, regardless of her background.
What started as an idea to create affordable, gentle products tailored for underserved communities in Bharuch, Gujarat, has grown into a community initiative centered on wellness, education, and economic independence.
150+
Women & girls educated through wellness workshops
50+
Products Sold
Impact at a Glance
100%
Reinvested profits to supply hygiene resources to underserved communities
What We Do
Wellness & Hygiene Workshops
We organize and run interactive workshops for underprivileged girls and women aged 25 to 40. These sessions focus on basic skincare routines, hygiene awareness, and breaking long-standing taboos surrounding women’s health. To date, we have conducted sessions for over 150 women and girls.
Micro-Entrepreneurship for Women
Real change happens when women are financially independent. We established a localized micro-entrepreneurship network by training local women to distribute and sell affordable skincare products within their communities, helping them earn an independent livelihood.
Community Engagement & Reinvestment
Through direct collaboration with local partners and volunteers, 100% of the profits from Aura Skin Care go directly toward funding essential hygiene kit distribution for low-income families.
Product Development
Driven to protect working women facing prolonged sun exposure, I formulated and launched an affordable skincare line. I managed end-to-end product development and commercial distribution, selling 50+ subsidized units directly into Tier-2 markets to expand access to protective skincare.
In Conversation: My Q&A Series
I created this video series to answer some of the core questions behind my work with Aura Skin Care. Across these short conversations, I share my thoughts on redefining skin health, breaking away from traditional beauty norms, and making self-care truly inclusive and accessible for everyone.
Behind the Scenes of Aura Skin Care
In Conversation with Beauty Professionals
Exploring Makeup, Identity & Self-Expression
As part of my communications and advocacy work, I sat down with makeup artists and beauty professionals to explore their personal and professional journeys. Through these interviews, I wanted to understand how those who work in the industry view beauty standards, how cosmetics can be used as a tool for empowerment rather than concealment, and how perspectives on self-expression are evolving.
Community Voices: Product Testimonials
Real Stories from Bharuch
"Hearing directly from the women using Aura Skin Care is the most rewarding part of this initiative. In this video, local community members share their honest feedback, discussing how their skin feels after using the products."